The Nordic Built Cities Challenge
Smart, green and urban – revitalising the transport hub at Trygve Lies plass
Oslo, Norway
2016. International Competition
THIRD PRIZE
Norwegian weather
The new square, as a pilot project for the development of the master plan, aims to rehabilitate the image of the entire district and create a new identity. The purpose of the project is to create a sense of collective identity (a new strong community) by incorporating structures and elements of urban furniture, immediately recognisable, favouring also the aesthetic and evocative aspects, and capable to enhance the beauty of the new square.
To foster identity, new icons and landmarks are designed in strategic points of the plot. All these elements of urban regeneration will become a source of pride for the people and trigger among them a sense of responsibility and protection of their collective public space, enhancing a feeling of unity, sharing and belonging. The preferred use of natural materials such as local stone, water and vegetation inside the square contributes to convey a harmonious and evocative appearance to the public space, reinterpreting the beauty of the northern landscape in an urban alphabet.
The new square, as a pilot project for the development of the master plan, aims to rehabilitate the image of the entire district and create a new identity. The purpose of the project is to create a sense of collective identity (a new strong community) by incorporating structures and elements of urban furniture, immediately recognisable, favouring also the aesthetic and evocative aspects, and capable to enhance the beauty of the new square.
To foster identity, new icons and landmarks are designed in strategic points of the plot. All these elements of urban regeneration will become a source of pride for the people and trigger among them a sense of responsibility and protection of their collective public space, enhancing a feeling of unity, sharing and belonging. The preferred use of natural materials such as local stone, water and vegetation inside the square contributes to convey a harmonious and evocative appearance to the public space, reinterpreting the beauty of the northern landscape in an urban alphabet.
The Nordic Built Cities Challenge
Smart, green and urban – revitalising the transport hub at Trygve Lies plass
Oslo, Norway
2016. International Competition
THIRD PRIZE
Norwegian weather
The new square, as a pilot project for the development of the master plan, aims to rehabilitate the image of the entire district and create a new identity. The purpose of the project is to create a sense of collective identity (a new strong community) by incorporating structures and elements of urban furniture, immediately recognisable, favouring also the aesthetic and evocative aspects, and capable to enhance the beauty of the new square.
To foster identity, new icons and landmarks are designed in strategic points of the plot. All these elements of urban regeneration will become a source of pride for the people and trigger among them a sense of responsibility and protection of their collective public space, enhancing a feeling of unity, sharing and belonging. The preferred use of natural materials such as local stone, water and vegetation inside the square contributes to convey a harmonious and evocative appearance to the public space, reinterpreting the beauty of the northern landscape in an urban alphabet.
The Nordic Built Cities Challenge
Smart, green and urban – revitalising the transport hub at Trygve Lies plass
Oslo, Norway
2016. International Competition
THIRD PRIZE
Norwegian weather
Riqualificazione del paesaggio ed immagine coordinata
Delta del Po, Emilia-Romagna, Italia
2018
PRIMO PREMIO
Concorso di idee per migliorare il paesaggio costruito del Delta Emiliano-Romagnolo.
Riqualificazione del paesaggio ed immagine coordinata
Delta del Po, Emilia-Romagna, Italia
2018
PRIMO PREMIO
Concorso di idee per migliorare il paesaggio costruito del Delta Emiliano-Romagnolo.
PIANO TERRA
PIANO TERRA
Riqualificazione dei punti vendita diretti
Marinerie della costa dell'Emilia-Romagna, Italia
SECONDO PREMIO
2018
Concorso di idee per la qualificazione dei luoghi della pesca: porti e aree portuali.
Attraverso interviste e sopralluoghi sono state analizzate le esperienze dei pescatori che utilizzano le aree delle marinerie della costa emiliano romagnola., i luoghi dove tradizionalmente si svolge la vita degli uomini del mare.
L’analisi ha portato alla riqualificazione dei punti vendita in un'ottica di filiera corta a Km zero, che incentivi affinità tra le comunità e pescatori nel solco di una tradizione spesso non valorizzata.
Sono state sviluppate due strategie di massima per meglio rispondere alle caratteristiche di ciascun contesto :
La Strategia A prevede la creazione di postazioni mobili di vendita, utilizzabili in banchina, adatte agli ambienti marini e facilmente trasportabili. Un elemento che reinterpreta il tradizionale carro per la vendita del pesce.
La “Strategia B” consiste nella riqualificazione dei luoghi di vendita già esistenti attraverso la creazione di nuovi contenuti, e di un’immagine coordinata.
(ENG)
The analysis moved from fishermen's experiences to understand, through interviews and surveys, the needs of seafarers who use daily the docks of the Emilia Romagna coast.
The redevelopment of the fish shop was made with a view to encourages the zero-kilometer fish business and to improve affinities between the communities and fishermen.
Two broad strategies have been developed to better respond to the characteristics of each context:
Strategy A provides for the creation of mobile sales stations, easily usable on the quay, suitable for marine environments and transportable. An element that reinterprets the traditional cart for the fish sale.
Strategy B consists in the redevelopment of existing places of sale through the creation of new contents, and a coordinated image.
VISTA DELLA MARINA DI CATTOLICA - Strategia A
LE MARINERERIE EMILIANO ROMAGNOLE
STRATEGIA A
Tradizione
La vendita diretta
Postazioni di vendita mobile
adattabili alle vocazioni primarie delle banchine
Identità
Le vele
Un immagine coordinata per tutte le marinerie della costa ispirata alle tradizionali Vele al Terzo
Strumenti
La rete da pesca
Il materiale in lamiera zincata stirata si ispira alla rete da pesca e garantisce buone caratteristiche in ambiente marino
STRATEGIA B
Identità
Stancil colorati segnalano le postazioni di vendita in banchina
Comunicazione mediatica
Declinazioni del logo
Studio di un immagine coordinata per tutta la costa Emiliano-Romagnola con un logo, dei segnali , e delle bandiere
Un portale sviluppato su tutta la costa informa turisti e cittadini sui luoghi della pesca, le tradizioni, e connette i pescatori con gli acquirenti attraverso informazioni utili
