The new square, as a pilot project for the development of the master plan, aims to rehabilitate the image of the entire district and create a new identity. The purpose of the project is to create a sense of collective identity (a new strong community) by incorporating structures and elements of urban furniture, immediately recognisable, favouring also the aesthetic and evocative aspects, and capable to enhance the beauty of the new square.

To foster identity, new icons and landmarks are designed in strategic points of the plot. All these elements of urban regeneration will become a source of pride for the people and trigger among them a sense of responsibility and protection of their collective public space, enhancing a feeling of unity, sharing and belonging. The preferred use of natural materials such as local stone, water and vegetation inside the square contributes to convey a harmonious and evocative appearance to the public space, reinterpreting the beauty of the northern landscape in an urban alphabet.